premium outdoor youth gear

100% the performance 50% the price

learn how we do it

100% the performance 50% the price

Other premium outdoor apparel brands cost too much for gear your kids will outgrow in 6 months or a year. We can offer the same premium quality for half the price due to our Wholesale-to-Consumer pricing model.

Learn how it works

Co-designed with parents and kids

The world's only outdoor apparel specifically for kids designed with input from your family. We don't guess and we don't do focus groups with extreme sports athletes. We work directly with moms, dads, and kids to design the outdoor apparel your family will love.


Giving back to get more kids outdoors

We will support non-profit organizations, which you help us select, that share our passion for getting kids outdoors. We believe in fewer video games and more hikes. Less TV and more ski trips. We’re excited to help more families get outside and make memories.

Learn More About Shred Dog

pre-orders coming soon

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get updates on shred dog

We will only send emails every couple weeks including product education, tips for getting outside, and keep you updated on our progress