PRE-ORDERS STARTING SOON: Enter email at bottom of page to get our best pricing!

premium outdoor youth gear

100% the performance 50% the price

See the 2018 Winter Lineup!
shred dog winter gear 2018

Winter gear coming soon!

Our first line of premium outdoor youth gear is arriving this fall for the winter 2018 season. Performance hardshells, insulation, snow pants, and more for boys and girls age 4-14. Discounted pre-orders starting soon.

Learn more about the gear

100% the performance 50% the price

Other premium outdoor apparel brands cost too much for gear your kids will outgrow in 6 months or a year. We can offer the same premium quality for half the price due to our Wholesale-to-Consumer pricing model.

Learn how it works

Co-designed with parents and kids

The world's only outdoor youth apparel brand designed with input from your family. We don't guess and we don't do focus groups with a select few extreme athletes. We work directly with moms, dads, and kids to design the outdoor gear your family will love.


Giving back to get more kids outside

We will support non-profit organizations, which you help us select, that share our passion for getting kids outdoors. We believe in fewer video games and more hikes. Less TV and more ski trips. We’re excited to help more families get outside and make memories.

Learn How We Give Back

pre-orders for winter gear coming soon!

enter email address at bottom of the page to get updates and access to our very best pricing

Stay Connected

We will only send emails about once a week including things like access to pre-orders, exclusive offers, product education, and tips for getting outside.