100% the performance 50% the price
Other premium outdoor apparel brands cost too much for gear your kids will outgrow in 6 months or a year. We can offer the same premium quality for half the price due to our Wholesale-to-Consumer pricing model.
Learn how it works
Co-designed with parents and kids
The world's only outdoor apparel specifically for kids designed with input from your family. We don't guess and we don't do focus groups with extreme sports athletes. We work directly with moms, dads, and kids to design the outdoor apparel your family will love.
LEARN HOW YOU CAN PARTICIPATEGiving back to get more kids outdoors
We will support non-profit organizations, which you help us select, that share our passion for getting kids outdoors. We believe in fewer video games and more hikes. Less TV and more ski trips. We’re excited to help more families get outside and make memories.
Learn More About Shred Dog
A short video on the inspiration behind our designs
SHRED DOG was inspired by a dad's outdoor adventures with his son and the magical place where the son learned to ski
New Home in Boulder, Colorado
In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!
Kid Approved Products
High performance materials can look good on paper, but you never really know how they will perform until you put them to the test in the conditions they are intended for. The following photo essay gives you a behind the scenes view into one of our product testing trips to Squaw Valley.
What Makes Good Waterproof / Breathable Youth Gear for Snow
Waterproofness and breathability of kid's winter jackets, ski pants, and snowboard pants is often confusing. With this post, we hope to decipher some of the lingo, cut through the confusion, and help parents make informed purchase decisions.kids winter jackets and more, coming soon
SHRED DOG™ is high-performance outdoor apparel for kids and we are starting with kids winter clothing. Whether your kids ski, snowboard, have snowball fights, or just need great winter clothes for school, SHRED DOG will offer great quality kids winter jackets, snow pants, and more for lower prices. Boys winter jackets, girls winter jackets, snow pants, and other accessories to start, but we believe in getting kids outdoors and making magical memories year-round so this is just the beginning! We design our kids outdoor clothing with the help of their parents. If you want to pay less for high performance kids clothing for skiing, snowboarding, hiking, camping, kayaking, biking, or just hanging out in the great outdoors without getting cold and wet (or too hot and sweaty), then join us. Join the SHRED DOG pack and let us know the kids outdoor clothing your family needs to get (and stay) outside making memories. Enter your email address below and you can help build this brand for parents and kids.
