FREQUENTLY ASKED QUESTIONS

It means rather than selling our products to retailers for a wholesale price that they then markup (double) for the final retail price we are all used to paying, we simply sell directly to you without that retail markup. That way we are able to invest more in the performance and quality of our gear and still offer you a better price than comparable brands that are sold through retailers. In some cases that will mean our price is roughly 30-50% lower than a comparable product and, in other cases, it results in higher performance and still at a similar or lower price. For more details, see this page explaining Our Pricing Model.

Because of our Direct-2-You pricing model, our prices are generally 30-50% less than what a comparable quality product would sell for in retail stores. Therefore, we typically do not do as many traditional discounts or promotions beyond the outstanding value we already offer. We do, however, always offer an opportunity to get SHRED DOG gear at discounted prices and that is by pre-ordering new styles. 

No, we believe it is a much more versatile design to create a layering system for the hardshell, insulation, and other layers. Insulated ski/snowboard jackets can get too hot in warmer (spring) temperatures, whereas our Duke, Xena, and Pups hardshells can be worn as an insulated jacket (separate SHRED DOG insulator zips into the hardshell) or as a waterproof/breathable shell over other lighter layers on warmer days.  Learn more here about our Layering System.

You will find that SHRED DOG gear is more waterproof than almost every other comparable product on the market.  Most brands use fabrics with a 10k or lower waterproofness rating, whereas we use 15k.  For more on what those numbers mean, see this blog post: Deciphering Waterproof/Breathability Ratings. We also fully seal every seam vs just some of the seams like most other kids' brands.