AKOVA Brand Intro - SHRED DOG

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Coming fall 2023

Coming fall 2023

from the makers of SHRED DOG...

The new ultra-premium Mens and Womens lines

A new brand...

for an entirely new level of performance

from the makers of SHRED DOG...

The new ultra-premium Mens and Womens lines

A new brand...

for an entirely new level of performance

We Are SHRED DOG

WHY A NEW BRAND

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and we thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We Are SHRED DOG

the Why behind a new name

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We Are SHRED DOG

the Why behind a new name

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We Are SHRED DOG

the Why behind a new name

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We Are SHRED DOG

the Why behind a new name

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We Are SHRED DOG

the Why behind a new name

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

the Why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

 

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

Coming fall 2023

from the makers of SHRED DOG...

The new ultra-premium Mens and Womens lines

A new brand... for an entirely new level of performance

the why behind a new name

We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and we thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.

We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.

Unlocking greatness - why akova

a brand to inspire your
inner greatness

The AKOVA brand is for those individuals that see the boundaries and push past them anyway. Those who live in defiance of the word impossible and demand the very best.

Potential greatness is in all of us but it takes dedication and persistence to live your life to the fullest, to follow your dreams, or to master a sport or skill. We try, fail, and improve until we succeed.

Those that achieve their own greatness work tirelessly to unlock it. In this spirit, “AKOVA” takes inspiration from 2 words; akoúrastos which means tireless in Greek, and avata which is the Finnish word for unlock.

Greatness is earned not given. AKOVA is here to enable your journey.

a logo with meaning

A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.

For AKOVA, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.

The design of the logo's emblem represents the ups and downs, the peaks and valleys, of the journey described above. And simultaneously it is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.

The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.

UNLOCKING greatness - WHY AKOVA

The AKOVA brand is for those individuals that see the boundaries and push past them anyway. Those who live in defiance of the word impossible and demand the very best.

Potential greatness is in all of us but it takes dedication and persistence to live your life to the fullest, to follow your dreams, or to master a sport or skill. We try, fail, and improve until we succeed.

Those that achieve their own greatness work tirelessly to unlock it. In this spirit, “AKOVA” takes inspiration from 2 words; akoúrastos which means tireless in Greek, and avata which is the Finnish word for unlock.

Greatness is earned not given. AKOVA is here to enable your journey.

a brand to inspire your inner greatness

AKOVA is inspired by 2 words; akoúrastos which means tireless in Greek, and avata which is Finnish for unlock.

This brand is all about unlocking the freedom to achieve whatever greatness is inside you.

Whether simply living life to the fullest, mastering a sport or skill, those pursuits don't happen easily. They take determination. They take grit.

They are journeys demanding dedication and tireless effort.

 

a logo with meaning

A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.

For AKOVA, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.

The design of the logo's emblem represents the ups and downs, the peaks and valleys, of the journey described above. And simultaneously it is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.

The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.

a logo with meaning

A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.

For AKOVA, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.

The design of the logo's emblem represents the ups and downs, the peaks and valleys of the journey described above. And simultaneously is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.

The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.

A commitment to excellence in the outdoor industry

A commitment to excellence in the outdoor industry

A commitment to excellence in the outdoor industry

UNCOMPROMISED
PERFORMANCE

AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back

no retail
markup

Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings

designed for
sustainability

To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability

ethically
manufactured

As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards

UNCOMPROMISED
PERFORMANCE

AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back

no retail
markup

Because a great shell should not cost $1000. AKOVA cuts out the middleman and gives you the savings

designed for
sustainability

To ensure our outdoor playgrounds are there for future generations, we continuously reduce our impact

ethically
manufactured

As with SHRED DOG, AKOVA only works with the best factories, compliant with the strictest global standards

built to endure

Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.

Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.

 

 

akova™ signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/2024, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

A commitment to excellence in the outdoor industry

A commitment to excellence in the outdoor industry

UNCOMPROMISED
PERFORMANCE

AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back

no retail
markup

Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings

designed for
sustainability

To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability

ethically
manufactured

As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

uncompromised
Performance

AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back

no retail
markup

Because a great shell should not cost $1000. AKOVA cuts out the middleman and gives you the savings

DESIGNED FOR
SUSTAINABILITY

To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability

ETHICAL
MANUFACTURING

Like SHRED DOG, AKOVA only works with the best factories, compliant with the strictest global standards

BUILT TO ENDURE

Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.

Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.

A commitment to excellence in the outdoor industry

A commitment to excellence in the outdoor industry

UNCOMPROMISED
PERFORMANCE

AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back

no retail
markup

Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings

designed for
sustainability

To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability

ethically
manufactured

As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards

akova™ signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

akova's signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

co-designed with you

As we do with SHRED DOG, with AKOVA we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
 
For these first styles, we have already been incorporating what Julia and David have always wanted for their ideal winter apparel and, while the gear will carry their signatures, they also want to know what you want. What you would proudly wear.
 
Like we do with all Co-Design projects, our community votes and we make what is most popular. For all those who voted this time, THANK YOU!

ENDED TUESDAY, SEPT 6TH (STAY TUNED FOR RESULTS)

co-designed with you

As we do with SHRED DOG, with AKOVA we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
 
For these first styles, we have already been incorporating what Julia and David have always wanted for their ideal resort apparel and, while the gear will carry their signatures, they also want to know what you want. What you would proudly wear.
 
So, it is time for our Co-Design project and for you to weigh in on these designs. We will make what is most popular amongst all of you.

 

it starts with winter...

what will we make next???

the possibilities are limitless

Coming fall 2023

akova™ signature lines

We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/2024, will be a pair of "Signature" lines.

The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.

The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.

We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.

co-designed with you

As we do with SHRED DOG, with AKOVA we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
 
For these first styles, we have already been incorporating what Julia and David have always wanted for their ideal winter apparel and, while the gear will carry their signatures, they also want to know what you want. What you would proudly wear.
 
Like we do with all Co-Design projects, our community votes and we make what is most popular. For all those who voted this time, THANK YOU!

ENDED SEPT 6TH (STAY TUNED FOR RESULTS)

It starts with winter... What will we make next?

the possibilities
are limitless

Coming fall 2023