Olympic champions, David Wise and Julia Mancuso share their experience prototype testing their Signature Product Lines.
Olympic champions, David Wise and Julia Mancuso share their experience prototype testing their Signature Product Lines.
Co-Founders Dallas Moore and Marc Dietz share their journey to this exciting next chapter and the launch of AKOVA.
New Graphene Active Shirt Technology
Olympic champions, David Wise and Julia Mancuso share their experience prototype testing their Signature Product Lines.
Testing AKOVA Prototypes At The Highest Level
SHRED DOG is evolving and becoming AKOVA. Co-Founders Dallas Moore and Marc Dietz share their journey to this exciting next chapter. Coming soon, AKOVA will be ultra-performance outdoor gear for men, women and kids. Stay tuned for more to come!
The AKOVA brand is for those individuals that see the boundaries and push past them anyway. Those who live in defiance of the word impossible and demand the very best.
Potential greatness is in all of us but it takes dedication and persistence to live your life to the fullest, to follow your dreams, or to master a sport or skill. We try, fail, and improve until we succeed.
Those that achieve their own greatness work tirelessly to unlock it. In this spirit, “AKOVA” takes inspiration from 2 words; akoúrastos which means tireless in Greek, and avata which is the Finnish word for unlock.
Greatness is earned not given. AKOVA is here to enable your journey.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We explored continuing both brands, one for kids, one for adults, but the reality is that would be cost-prohibitive. Rather than spend on promoting two brands, we'd rather invest in more great products for your whole family and keep our prices as low as we can.
The AKOVA brand is for those individuals that see the boundaries and push past them anyway. Those who live in defiance of the word impossible and demand the very best.
Potential greatness is in all of us but it takes dedication and persistence to live your life to the fullest, to follow your dreams, or to master a sport or skill. We try, fail, and improve until we succeed.
Those that achieve their own greatness work tirelessly to unlock it. In this spirit, “AKOVA” takes inspiration from 2 words; akoúrastos which means tireless in Greek, and avata which is the Finnish word for unlock.
Greatness is earned not given. AKOVA is here to enable your journey.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and we thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We explored continuing both brands, one for kids, one for adults, but the reality is that would be cost-prohibitive. Rather than spend on promoting two brands, we'd rather invest in more great products for your whole family and keep our prices as low as we can.
A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.
For AKOVA™, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.
The design of the logo's emblem represents the ups and downs, the peaks and valleys, of the journey described above. And simultaneously it is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.
The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.
AKOVA™ is inspired by 2 words; akoúrastos which means tireless in Greek, and avata which is Finnish for unlock.
This brand is all about unlocking the freedom to achieve whatever greatness is inside you.
Whether simply living life to the fullest, mastering a sport or skill, those pursuits don't happen easily. They take determination. They take grit.
They are journeys demanding dedication and tireless effort.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and we thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We explored continuing both brands, one for kids, one for adults, but the reality is that would be cost-prohibitive. Rather than spend on promoting two brands, we'd rather invest in more great products for your whole family and keep our prices as low as we can.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
We launched SHRED DOG to raise the level of performance in outdoor youth apparel because that's what our families needed and thought yours would too. We've worked to build a brand based on better product quality, lower (no retail markup) pricing, and a great customer experience.
We always planned to expand into men's and women's styles and, due to overwhelming demand from our customers, we’ve accelerated those plans. And given our goals to appeal broadly to all outdoor enthusiasts, whether they have kids or not, we need a different brand for what we’re doing next. One that can take the "elite performance at a lower price" concept even further in the adult market.
AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back
Because a great shell should not cost $1000. AKOVA cuts out the middleman and gives you the savings
To ensure our outdoor playgrounds are there for future generations, we continuously reduce our impact
As with SHRED DOG, AKOVA only works with the best factories, compliant with the strictest global standards
A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.
For AKOVA™, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.
The design of the logo's emblem represents the ups and downs, the peaks and valleys, of the journey described above. And simultaneously it is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.
The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.
A brand is far more than just a logo, but a logo is an important, visual expression of a brand. Icons, typeface, colors, and spacing all contribute to communicating the brand story.
For AKOVA™, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.
The design of the logo's emblem represents the ups and downs, the peaks and valleys of the journey described above. And simultaneously is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.
The typeface of the logo's wordmark element denotes the bold strength required for this journey to be our best, strongest, selves.
AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back
Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings
To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability
As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards
Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.
Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.
built to endure
Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.
Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/2024, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back
Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings
To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability
As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back
Because a great shell should not cost $1000. AKOVA cuts out the middleman and gives you the savings
To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability
Like SHRED DOG, AKOVA only works with the best factories, compliant with the strictest global standards
Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.
Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.
AKOVA utilizes the world's best fabrics and apparel technology so that the elements never hold you back
Because a great shell should not cost $1000. AKOVA cuts out the middleman and give you the savings
To ensure our outdoor playgrounds are there for future generations, AKOVA will continue our mission of sustainability
As with SHRED DOG, AKOVA only works with the best factories , compliant with the strictest global standards
built to endure
Not "fad-of-the-season" fashion apparel, AKOVA will be tough, durable, performance gear with timeless designs.
Extensively tested and pushed to the limits by some of the most accomplished athletes in the world, AKOVA gear is built to last.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/204, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
As we do with SHRED DOG, with AKOVA™ we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
For these first styles, we incorporated what Julia and David have always wanted for their ideal winter apparel and then engaged our community last fall to vote on some key design decisions. If you helped finalize the designs, thank you!
More to come very soon on the final designs.
PRE-ORDERS START JULY 2023.
As we do with SHRED DOG, with AKOVA™ we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
For these first styles, we have already been incorporating what Julia and David have always wanted for their ideal resort apparel and then engaged our community to vote on some key design decisions. If you helped with the designs, thank you!
More to come very soon on the final designs.
PRE-ORDERS START JULY, 2023.
We are thrilled to announce that AKOVA's first technical apparel styles, coming for fall/winter 2023/2024, will be a pair of "Signature" lines.
The Women's gear will be the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear will be the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of AKOVA's first products.
As we do with SHRED DOG, with AKOVA™ we are not going to guess at what our community wants. We will always involve our customers, share our designs, and let your voice be heard.
For these first styles, we have already been incorporating what Julia and David have always wanted for their ideal winter apparel and then engaged our community to vote on some key design decisions. If you helped with the designs, thank you!
More to come very soon on the final designs.
PRE-ORDERS START JULY, 2023.
A new brand for all your outdoor endeavors