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Our Pricing Model | No Retail Markup

Our pricing model and what it enables is a major difference between SHRED DOG™ and other premium, high-performance brands. We call our pricing "wholesale-to-consumer," but what does that mean?

Basically, every other outdoor gear brand that sells through retailers (whether large retailers such as REI® or small, independent shops), has two prices. The brand sells products to the retailer for what is called the “wholesale price.” The retailer then marks those products up to arrive at the “retail price” that all of us parents then pay for gear for our kids. And that retail markup is roughly 100%.  So, the reason parents might pay $150 for a youth ski jacket is because the brand sold it to the retailer for about $75 and the retail markup increased the price for the parents to $150.

Wholesale-To-Consumer Pricing Model

 

And the most unfair part of all of this is when those other brands sell “direct-to-consumer” or “consumer direct” on their own website. Do they offer parents a better deal?  No, that would alienate their customers (the retailers) so they still need to charge the same retail price!  That’s far more profit for the brand but no savings to us parents. 

Long ago this made sense. Retail stores were the only available distribution for products and browsing stores was the only way parents discovered brands and products for their kids. But the Internet and ecommerce has changed all of that. Brands like SHRED DOG can sell directly to consumers for a far better value. Because SHRED DOG does not sell through retailers, we simply charge you what our wholesale price would have been to retailers. Therefore we call our pricing Wholesale-to-Consumer and the result is prices for you that are roughly 30-50% less than if we sold through retailers.

Why does that matter? It means we can sell the equivalent of a $200 product for about $140. And it also means a $100 SHRED DOG product compared with a $100 product from another brand will be vastly different. We can invest in better materials, more features, and ultimately higher quality for the same final price point. 

Why does this matter? Frankly, kids need quality gear just like adults. Outdoor adventures are no fun if our kids get cold and wet. But at the same time, kids outgrow gear in 6-12 months. So buying inexpensive (poor quality) gear sacrifices too much on the outdoor experience but paying top dollar for high-performance gear simply costs too much compared to an adult purchase that may last 5-10 years.

At SHRED DOG, we believe there are other quality brands on the market and there are retailers that do a great job. It’s just the pricing model has been unfair and it has resulted in lower performance gear for kids. We want parents and kids to be able to get outside and stay outside with high-performance gear but pay a fair price. 

Premium Gear. No Retail Markup. Better Performance at a Better Price.

 

 

 

 

 

 

Size Guides

SHRED DOG size guides are based on body size not garment measurements. Please note that all SHRED DOG products are designed to layer, therefore each product is cut and sized to accommodate the appropriate layers underneath it. 

Measuring Tips

To get the best fitting products please take a few minutes to measure your kid following these simple steps. For all measuring use a flexible tape.

  1. Chest - Measure horizontally across the fullest area of the chest
  2. Waist - Measure horizontally around the narrowest part of the waist, (which is about 2 inches above the belly button)
  3. Hip - With feet together measure around the fullest point of the hip,  keeping the tape measure horizontal 
  4. Inseam - Without shoes on, measure from front crotch straight down to the floor and reduce 1/2" 
  5. Height - Measure from floor straight up to the top of the head
  6. Sleeve Length - Measure from center back across shoulder point and down the arm to the wrist 

 

Girls Insulator and Outerwear Products

All Measurements are in inches.

 SIZE 4 5 6 S (8) M (10) L (12) XL (14)
CHEST 22 - 23 23 - 24 24 - 25.5 26 - 27.5 28 - 30 30.5 - 32.5 33 - 34.5
SLEEVE LENGTH
21
22
23 - 24
25 - 26
27 - 28
29 - 30
30 - 31
WAIST 21.5 22 22.5 - 23 23 - 24 24.5 - 26 26.5 - 28 28.5 - 29.5
HIP 22 23 23 - 24 24 - 27.5 28 - 29.5 30 - 31.5 32 - 33.5
INSEAM 17.5 - 18 18.5 - 19 20 - 22 22.5 - 24.5 27.5 - 28.5 29 - 30 30 - 31.5
HEIGHT RANGE 41 - 42 43 - 46 46.5 - 49.5 50 - 53.5 54 - 57.5 58 - 62 62.5 - 65

 

  Girls Seamless Baselayers

All Measurements are in inches.

 SIZE S (4 - 6) M (8 - 10) L (12 - 14)
CHEST 22 - 25.5 26 - 30 30.5 - 34.5
SLEEVE LENGTH
21 - 24
25 - 28
29 - 31
WAIST 21.5 - 23 23 - 26 26.5 - 29.5
HIP 22 - 24 24 - 29.5

30 - 33.5

INSEAM 17.5 - 22 22.5 - 28.5 29 - 31.5
HEIGHT RANGE 41 - 49.5 50 - 57.5 58 - 65

 

Boys Insulator and Outerwear Products

All Measurements are in inches.

SIZE 4 5 6 S (8) M (10) L (12) XL (14)
CHEST 22 - 23 23 - 24 24 - 25.5 25.5 - 27 27.5 - 29.5 30 - 32 32.5 - 34
SLEEVE LENGTH
21 22 23 - 24 25 - 26 27 - 28 29 - 30 30 - 31
WAIST 21.5 22 22.5 - 23 23.5 - 24.5 25 - 26.5 27 - 28.5 29 - 30
HIP 22 23 23 - 24 24 - 27.5 27.5 - 29 29.5 - 31 31.5 - 33
INSEAM 17.5 - 18 18.5 - 19 20 - 22 22.5 - 24.5 25.5 - 27 27.5 - 28.5 29 - 30
 HEIGHT RANGE 41 - 42 43 - 46 46.5 - 49.5 50 - 53.5 54 - 57.5 58 - 62 62.5 - 65

   

Boys Seamless Baselayers

All Measurements are in inches.

SIZE S M L
CHEST 22 - 25.5 25.5 - 29.5 30 - 34
SLEEVE LENGTH
21 - 24 25 - 28 29 - 31
WAIST 21.5 - 23 23.5 - 26.5 27 - 30
HIP 22 - 24 24 - 29 29.5 - 33
INSEAM 17.5 - 22 22.5 - 27 27.5 - 30
HEIGHT RANGE 41 - 49.5 50 - 57.5 58 - 65

 

Boys & Girls Socks

Sock Size S M L
 Average Age 4 - 7 years 5 - 10 years 10+ years
Shoe Size (US) 9 - 12 12 - 3 3 - 7

 

 

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