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What Does Direct-to-Consumer Really Mean?

What Does Direct-to-Consumer Really Mean?

by Marc Dietz July 10, 2018 0 Comments

Direct-to-Consumer and Consumer-Direct have become confusing terms in today's consumer brand and retail industry. In this post, we break it down and compare with our Wholesale-to-Consumer pricing model.

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kids hiking in the forest

More Kids Outside™: Help Define How We’ll Give Back

by Marc Dietz June 20, 2018 0 Comments

With More Kids Outside, we will donate 1% of all sales to non-profit organizations that help get kids outside. Help us determine which organizations we will partner with first.

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New Youth T-Shirts & What's Next With Co-Design

New Youth T-Shirts & What's Next With Co-Design

by Dallas Moore June 12, 2018 0 Comments

The winning designs revealed from the Youth T-Shirt Co-Design Project and a look at future Co-Design Projects for Spring and Summer products.

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PHOTO ESSAY:  Factory Visit for Outerwear & Insulation

PHOTO ESSAY: Factory Visit for Outerwear & Insulation

by Marc Dietz June 08, 2018 0 Comments

We recently visited one of our factories to fine-tune a few design elements and make sure everything is dialed in before we go into full production of our first line of winter youth performance gear.

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New Home in Boulder, Colorado

New Home in Boulder, Colorado

by Marc Dietz May 17, 2018 0 Comments

In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!

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Kid Approved Products

Kid Approved Products

by Dallas Moore April 04, 2018 0 Comments

High performance materials can look good on paper, but you never really know how they will perform until you put them to the test in the conditions they are intended for. The following photo essay gives you a behind the scenes view into one of our product testing trips to Squaw Valley.

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What Makes Good Waterproof / Breathable Youth Gear for Snow

What Makes Good Waterproof / Breathable Youth Gear for Snow

by Marc Dietz March 14, 2018 0 Comments

Waterproofness and breathability of kid's winter jackets, ski pants, and snowboard pants is often confusing. With this post, we hope to decipher some of the lingo, cut through the confusion, and help parents make informed purchase decisions.

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What is Seam Taping and Why it is Important for Youth Winter Gear

What is Seam Taping and Why it is Important for Youth Winter Gear

by Marc Dietz March 05, 2018 0 Comments

Seam taping (also called seam sealing) is the application of a strip of waterproof tape over the seams created where different panels of fabric are sewn together. Each stitch in a seam creates a small puncture that is a point of weakness for moisture to enter...

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Deciphering Waterproof / Breathability Ratings

Deciphering Waterproof / Breathability Ratings

by Dallas Moore February 28, 2018 0 Comments

Waterproofness and Breathability ratings are separate measurements but are presented together because it is the single waterproof/breathable membrane that accomplishes both. In this post, we decipher what the ratings mean and what to look for. 

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Why a DWR is Necessary But Not Sufficient for Waterproof Youth Gear

Why a DWR is Necessary But Not Sufficient for Waterproof Youth Gear

by Marc Dietz February 19, 2018 0 Comments

A DWR is a coating that is applied to the outer (face) fabric of a jacket or pant. It permeates the fabric and creates a thin layer of protection against moisture. 

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7 Tips to Teach Young Kids to Ski or Snowboard

7 Tips to Teach Young Kids to Ski or Snowboard

by Marc Dietz February 16, 2018 0 Comments

7 tips to teach young kids to ski or snowboard and links to other great resources from a few bloggers helping families get outdoors, learn to ski, and more.

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Product Development Update - Feb 2018

Product Development Update - Feb 2018

by Dallas Moore February 16, 2018 0 Comments

A behind the scenes look at our product development process, the testing we have done and the results, and the little details we are refining.

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SHRED DOG Final Designs | REVEALED!

SHRED DOG Final Designs | REVEALED!

by Dallas Moore January 04, 2018 0 Comments

After months of development, two Co-Design Projects with over one hundred families like yours voting on styles, features, colors, and patterns, we are ready to reveal the designs for our first winter gear collection shipping fall of 2018.

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Holiday Gift Ideas for Kids that Ski or Snowboard

Holiday Gift Ideas for Kids that Ski or Snowboard

by Marc Dietz December 04, 2017 0 Comments

With ski season kicking off and the holiday season in full swing, here are some gift ideas for the kids that are hitting the snow this winter.

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Update on Color Designs and Our Timeline

Update on Color Designs and Our Timeline

by Marc Dietz December 01, 2017 0 Comments

A quick recap on the most recent Co-Design project, 2 New SHRED DOG  print patterns, and an update on our timeline.

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