THE SHRED DOG BLOG

Launching Shred Dog

More Kids Outside™: Help Define How We’ll Give Back

by Marc Dietz July 11, 2018 0 Comments

With More Kids Outside, we will donate 1% of all sales to non-profit organizations that help get kids outside. Help us determine which organizations we will partner with first.

Launching Shred Dog

New Youth T-Shirts & What's Next With Co-Design

by Dallas Moore June 12, 2018 0 Comments

The winning designs revealed from the Youth T-Shirt Co-Design Project and a look at future Co-Design Projects for Spring and Summer products.

Launching Shred Dog

PHOTO ESSAY: Factory Visit for Outerwear & Insulation

by Marc Dietz June 08, 2018 0 Comments

We recently visited one of our factories to fine-tune a few design elements and make sure everything is dialed in before we go into full production of our first line of winter youth performance gear.

Launching Shred Dog

New Home in Boulder, Colorado

by Marc Dietz May 17, 2018 0 Comments

In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!

Launching Shred Dog

Kid Approved Products

by Dallas Moore April 04, 2018 0 Comments

High performance materials can look good on paper, but you never really know how they will perform until you put them to the test in the conditions they are intended for. The following photo essay gives you a behind the scenes view into one of our product testing trips to Squaw Valley.

Launching Shred Dog

Product Development Update - Feb 2018

by Dallas Moore February 16, 2018 0 Comments

A behind the scenes look at our product development process, the testing we have done and the results, and the little details we are refining.

Launching Shred Dog

SHRED DOG Final Designs | REVEALED!

by Dallas Moore January 04, 2018 0 Comments

After months of development, two Co-Design Projects with over one hundred families like yours voting on styles, features, colors, and patterns, we are ready to reveal the designs for our first winter gear collection shipping fall of 2018.

Launching Shred Dog

Update on Color Designs and Our Timeline

by Marc Dietz December 01, 2017 0 Comments

A quick recap on the most recent Co-Design project, 2 New SHRED DOG print patterns, and an update on our timeline.

Launching Shred Dog

Co-Design Stage 2: Colors and Patterns

by Dallas Moore November 10, 2017 0 Comments

What you need to know about the Stage 2 Co-Design Project & a recap of Stage 1 results. A) online project this weekend B) 3 days to provide input, C) we'll make what is most popular.

Launching Shred Dog

Designing Together: What You Need to Know

by Marc Dietz October 19, 2017 0 Comments

What you need to know about helping to design our first line of premium outdoor apparel for kids. A) online survey next week, B) 3-5 days to provide input, C) we'll make what is most popular.

Launching Shred Dog

How We Deliver Radically-Priced Performance

by Marc Dietz October 04, 2017 0 Comments

When we say SHRED DOG will offer “Radically-Priced Performance,” we aren’t just throwing words around. We mean a combination of quality and price point that is very unique in our industry.

Launching Shred Dog

What is Co-Design?

by Dallas Moore September 22, 2017 0 Comments

We don't guess on styles, colors, and features that kids and their parents want. We work directly with our customers to co-design products exactly how you want them. Read on to learn how your family can participate.