Have you ever wanted to have direct input on the decisions made by brands during the design process of new products? Now you can.
Our goal is to create high performance, premium outdoor apparel for kids at revolutionary price points that your whole family will love. To do this, we will need your help!
The SHRED DOG brand is for your family, so we want your family to have a voice in the important decisions we have to make on products, as well as broader decisions like what charities we should donate to.
We will not guess on what styles, colors, and features are important to you and your kids. We will share our research, field testing, and opinions with you as we design and develop new products. After we share our findings, we will be seeking your input and guidance to aid us in making the difficult decisions that will shape the final products.
For our initial product line, we will be using a variety of different tools to co-design with you. You will be given access to our in-depth product research and findings here on the blog. Social media will be utilized for quick updates and behind the scenes. A variety of survey tools will be used to allow you to vote on the styles, colors, and features your family wants. As we grow, we will continually seek new ways to streamline our Customer-Driven Design process.
We encourage you to grab your little ones and include them in co-designing new SHRED DOG products. Your family's feedback is invaluable.
To participate in our co-design process sign up with your email address at the bottom of the page and follow us on social media for additional updates.
In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!
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We will only send emails every couple weeks including product education, tips for getting outside, and keep you updated on our progress