How We Deliver Radically-Priced Performance - SHRED DOG
How We Deliver Radically-Priced Performance

How We Deliver Radically-Priced Performance

by Marc Dietz October 04, 2017 0 Comments

When we say SHRED DOG™ will offer “Radically-Priced Performance,” we aren’t just throwing words around. We mean a combination of quality and price point that is very unique in our industry. Affordable gear has typically meant cheap, low quality, clothes that don’t keep your kids warm and dry. Performance gear has typically meant good but often not great quality because of exorbitant prices, especially when the kid outgrows the stuff in 6 months or a year. 

SHRED DOG is doing things differently. Here’s why and how:

The last ski jacket I bought my son was a Spyder® insulated jacket. Spyder was my favorite brand as a kid (based in my hometown even), I still love the brand, and Ryker dug the jacket. But even late in the season and already marked down, it cost $130. When first released, it retailed for at least $150. I bought it big but my kid will still out-grow it in a year. The reason products like that one cost so much to wholesale-to-consumer-pricing-graphicconsumers is, frankly, because businesses will go out of business if they don’t make a margin on what they sell. Brands need profits to invest in new products, they need to pay their people a fair wage, etc. And retailers have to pay their people, lease buildings, keep the lights on, etc, or they go out of business. And because a retail store can only hold so much merchandise, they change by season and have to mark down products that don’t sell in order to make room for new stuff. So prices start out very high because they’ll be marked down later.

But here’s where it results in an out-dated and frankly unfair model for consumers. Brands sell to retailers at one price (their wholesale price) and then the retailer markup (retail price) to the consumer is at least 100%. For example, a jacket that costs $25 to make is wholesaled to the retailer for $50-60 and ends up on the shelf or rack for us to buy for a whopping $100-$125. Historically, the retailers were the only way to get products to consumers, retail sales associates knew more than consumers, and you could argue the prices were fair.

Today, though, I can shop from my couch and have products delivered in a couple days. I research products online, read reviews, compare brands, and like most of you, I walk into retail stores knowing far more than the sales associates do. So, what value are retailers providing? Yes, convenience and immediate gratification if you need something today and can drive to a store. Yes, the ability to touch-and-feel a product and try it on before buying. But given timely and inexpensive shipping and the ability to easily return online purchases that don’t work, is that retailer value-add really worth paying DOUBLE for the same product?  Not to me. 

 

With more and more shopping done online these days, many retailers are closing their doors. The brands have their own websites so effectively they are competing with the retailers. But here’s the rub… every brand that sells “direct to consumer” on their website but also sells through retail stores, does not charge the consumer a wholesale price… they charge the same retail price the retailers do. The reason they do that is because if they undercut the retailers, the retailers would stop carrying their stuff (and at least 75% of their sales still come from retailers). So when consumers buy online from a traditional brand, that means the brand is making a huge margin ($100 for a jacket that cost them $25 to make)… that’s great for them, unfair for us.

Our intent is not to criticize any brands or retailers. I still love Spyder, The North Face®, and many other brands. And some retailers like REI do a far better job than most (I’m a member, and I shop there regularly). I honestly wish them all well. But it’s just the pricing model that we believe is out of date and unfair to consumers.

So, how is SHRED DOG different? We will not sell through retailers and we call our pricing Wholesale-to-Consumer because we will sell to the consumer for the same price we would otherwise have sold to a retailer – before that 100% markup. Therefore, we can make the same quality jacket as another brand and sell it for ½ the price. 100% the performance for 50% the price.

That's Wholesale-to-Consumer pricing. That’s RADICALLY-PRICED PERFORMANCE.

If you have any comments or questions about this, we welcome your comments below!




Marc Dietz
Marc Dietz

Author




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Size Guides

SHRED DOG size guides are based on body size not garment measurements.

Please note that all SHRED DOG products are designed to layer, therefore each product is cut and sized to accommodate the appropriate layers underneath it. 

Fit

If you want a "true to size" fit today with minimal room to grow, order the size that your kid falls into on the charts below.

If you want a "looser" fit with more room to grow, we recommend ordering 1 size up and using the Adjust-A-Fit System to shorten the sleeves or pant legs. As kids grow, the sleeves and pant legs can extend with them (only on Hardshells, Insulators, and Pants).

How To Measure

To get the best fitting products please take a few minutes to measure your kid following these simple steps.

For all measuring use a flexible tape. If you do not have a flexible measuring tape, you can you a piece of string etc. to take the initial measurement and then hold it up to a construction style measuring tape.

1) Chest - Measure horizontally around the fullest area of the chest (underneath the arms) with the arms down
2) Waist or Hip – use whichever measurement is bigger to select your final size
a) Waist - Measure horizontally around the narrowest part of the waist, (which is about 2 inches above the belly button)
b) Hip - With feet together measure around the fullest point of the hip,  keeping the tape measure horizontal
3) Sleeve Length - With arms in their natural position down by the side, start at point where the spine meets the base of your neck, measure out to the shoulder, then down to the wrist bone
4) Inseam Length - From crotch, along inside of the leg, to the floor.

 

*NOTE - All outerwear pieces (Hardshells, Insulators, and Pants) can have the sleeves and pant legs reduced up to 2" with our Adjust-A-Fit system. As kids grow, the sleeves and pant legs can grow with them.

2020/2021 New Styles & Team Uniform Products

Elevated Kids' Hardshell, Element Kids' Insulator, Elevated Kids' Bib / Pant, Essential Kids' Mid-layer Fleece.

All measurements are in inches.

 SIZE 4 5 6 8 10 12 14 16

CHEST

22 - 23 23 - 24 24 -25.5 26 - 27.5 28 - 30 30.5 - 32.5 33 - 34.5 35 - 37

SLEEVE LENGTH

22 24 26 27.5 29 31 33 35

WAIST

21.5 22 22.5 - 23 23.5 - 24.5 25 - 26.5 27 - 28.5 29 - 30 30.5 - 32
HIP 22 23 23 - 24 24 - 27.5 28 - 29.5 30 - 31.5 32 - 33.5

34 - 36

INSEAM LENGTH 21.37 22.37 23.37 24.87 27.37 28.87 30.37 31.87

 

Foundation Kids' Baselayers

All Measurements are in inches.

 SIZE S (4-6) M (8-10) L (12-14) XL (16+)
CHEST 22 - 25.5 26 - 30 30.5 - 34.5 35 - 37
SLEEVE LENGTH 22 - 26 27.5 - 29 31 - 33 35
WAIST 21.5 - 23 23.5 - 26.5 27 - 30 30.5 - 32
HIP 22 - 24 24 - 29.5

30 - 33.5

34 - 36

INSEAM LENGTH 21.37 - 23.37 24.87 - 27.37 28.87 - 30.37 31.87

 

    Reference Image

    Boys T-Shirts

    All Measurements are in inches.

    Height is measured from highest point of shoulder to bottom hem.

     SIZE

    XS (4-5)

    S (6-7)

    M (8)

    L (10-12)

    CHEST

    28

    31

    34

    37

    HEIGHT 19 20.5 22 23.5

    Girls T-Shirts

    All Measurements are in inches.

    Height is measured from highest point of shoulder to bottom hem.

     SIZE

    XS (3-4)

    S (6)

    M (7-8)

    L (10-12)

    CHEST

    23

    25

    27

    30

    HEIGHT 19 20 21 23

    Mens T-Shirts

    All Measurements are in inches.

    Height is measured from highest point of shoulder to bottom hem.

     SIZE

    S

    M

    XL 

    XXL

    CHEST

    38

    41

    44

    48

    52

    HEIGHT 28 29 30 31 32

     

    Womens T-Shirts

    All Measurements are in inches.

    Height is measured from highest point of shoulder to bottom hem.

     SIZE

    S

    M

    CHEST

    32.5

    34.5

    36.5

     

    HEIGHT 25.375 26 26.625

    Girls Xena Hardshell, Swissie Convertible Bib Pant

    All Measurements are in inches.

     SIZE 4 5 6 S (8) M (10) L (12) XL (14)
    CHEST
    20.5 - 21.5

    22 - 23

    23 - 24 24 - 25.5 26 - 27.5 28 - 30

    30.5 - 32.5

    SLEEVE LENGTH 20 22 24 26 27.5 29 31
    WAIST 21 21.5 22 22.5 - 23 23.5 - 24.5 25 - 26.5 27 - 28.5
    HIP 21 22 23 23 - 24 24 - 27.5 28 - 29.5

    30 - 31.5

    INSEAM LENGTH 20.37 21.37 22.37 23.37 24.87 27.37

    28.37

    Girls Seamless Baselayers

    All Measurements are in inches.

     SIZE XS/S (4 - 6) S/M (8 - 10) M/L (12 - 14)
    CHEST 22 - 25.5 26 - 30 30.5 - 34.5
    WAIST 21.5 - 23 23 - 26 26.5 - 29.5
    HIP 22 - 24 24 - 29.5

    30 - 33.5

     

    Boys Duke Hardshell, Ridgeback Convertible Bib Pant, Malamute Insulator

    All Measurements are in inches.

     SIZE 4 5 6 S (8) M (10) L (12) XL (14)
    CHEST
    20.5 - 21.5

    22 - 23

    23 - 24 24 - 25.5 26 - 27.5 28 - 30

    30.5 - 32.5

    SLEEVE LENGTH 20 22 24 26 27.5 29 31
    WAIST 21 21.5 22 22.5 - 23 23.5 - 24.5 25 - 26.5 27 - 28.5
    HIP 21 22 23 23 - 24 24 - 27.5 28 - 29.5

    30 - 31.5

    INSEAM LENGTH 20.37 21.37 22.37 23.37 24.87 27.37

    28.37


       

    Boys Seamless Baselayers

    All Measurements are in inches.

    SIZE XS/S S/M M/L
    CHEST 22 - 25.5 25.5 - 29.5 30 - 34
    WAIST 21.5 - 23 23.5 - 26.5 27 - 30
    HIP 22 - 24 24 - 29 29.5 - 33

      

    Hats

    KID ADULT
    CENTIMETERS 52 - 56 56 - 60
    INCHES 20.5 - 22 22 - 23.5
    US HAT SIZING 6 1/2 - 7 7 - 7 7/8