As we've been working through the relatively long process of product design, prototype testing, and production planning for our performance winter gear coming this fall, we decided to introduce a basic youth t-shirt for the summer months. As with all of our product designs, we engaged interested parents to help finalize the shirts and the results are in! The 3 most voted-on colors (royal blue, charcoal, and bright pink, shown below) are being made now and will be available on the website soon. Thank you to everyone that voted!
This youth tee fits like a well-loved favorite, featuring a crew neck, short sleeves and superior Airlume combed and ring-spun cotton. For the graphic, we chose a phrase that speaks to the SHRED DOG kid... whether it's skiing, snowboarding, skating, other outdoor sports, or just rocking their way through life!
As we have talked about in the past, we Co-Design all of our products with families. Our initial product offering this fall will be for performance winter apparel, but we are already getting started on developing spring and summer products that will launch at the begining of 2019.
To kick off the next Co-Design project we would love to hear which products you would be most interested in us creating next. Here is a list of some of the products we are considering:
Let us know which of these products your kids would be most excited about or if there are any others products we should make that aren't on this list. You can comment below or send us an email at: email@example.com
Once we establish which products we are going to make next, we will then create Co-Design projects for each product that will allow you to vote on the features, designs, and colors.
We look forward to working on these new projects with you and hope you have some great trips in the outdoors planned for the coming months. Next year we will have SHRED DOG products for your spring and summer adventures.
Pictured Here: Kechika River Drainage of the Northern Rockies, British Columbia
In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!
We will only send emails about once a week including things like access to pre-orders, exclusive offers, product education, and tips for getting outside.