We are currently in the process of working with our product development team to find the right balance between performance, price, and durability for the first SHRED DOG product line. It is our mission to keep kids warm and dry with high performance products at Wholesale-To-Consumer prices (no middleman / retail markup).
(Note: All of the photos in this blog post are of the first and second round of prototypes. The prototypes are not made with the final colors or prints, they use the colors of the fabrics that they have on hand at the factory. To see a preview of the colors and designs for the final products CLICK HERE)
The prototype process irons out the little details which are all very important to achieve the most effective and comfortable SHRED DOG gear for your kids. Our first round of prototypes came in January, and the second round at the beginning of February. To ensure the products meet our standards, we have been doing extensive field testing and fine-tuning the measurements on fit models of various ages.
Our field testing includes skiing, snowboarding, hiking, and unorthodox abrasion testing which involves rubbing the fabrics on concrete and rocks. This kind of abrasion testing is extreme, but kids can be extremely rough on their gear. We are designing every SHRED DOG product to meet your kids' needs.
After extensive testing on the first two rounds of prototypes we decided that we need to increase the abrasion resistance of the hardshell face fabric for both the hardshell jacket and pants. We are also changing our baselayer fabric to a thicker, warmer and more durable material. We will be testing these new materials when we receive the third round of prototypes in the next couple of weeks.
Along with the updates in fabrics, we are refining the little details that will make SHRED DOG products enjoyable for kids to wear.
Here are some of the features we are currently working on:
Refining our existing products with your input, and creating new innovative product solutions will be an ongoing quest throughout the life of the SHRED DOG brand. If you have an opinion or question on anything listed above or if there is something you would design differently on the current products your kids use ... WE WANT TO HEAR ABOUT IT. Let us know in the comments section below.
Thanks for all of your input and for following along during our product development process.
Dallas & Marc
In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!
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