PRE-ORDERS STARTING SOON: Enter email at bottom of page to get our best pricing!



by Dallas Moore January 04, 2018 0 Comments

At long last, after months of development, two Co-Design Projects with over one hundred families like yours voting on styles, features, colors, and patterns, we are ready to reveal the designs for our first winter gear collection shipping fall of 2018.

We would like to extend a huge thank you to all of the families that worked alongside us to create these designs kids will love.

SHRED DOG Design Reveal

Before we get to the designs, just a few notes for context about the whole line:

1. All fabrics and materials have been chosen for their high-performance qualities. These include: waterproofness, breathability, stretch, durability, heat retention, moisture wicking, thermo-regulation etc. (more info on the fabric specs in later blog posts)

2. Based on parent feedback during the Co-Design process, we have split the line into Boys and Girls (age 8-14) and "Pups" (unisex age 4-7). By adding higher performance features for the older kids, we will better meet their needs and, at the same time, not add cost that isn't necessary for the younger kids' level of exertion. (more info on the specific features in later blog posts)

3. SHRED DOG will provide maximum versatility for varying temperatures and exertion levels with a full layering system. We have started with the basics, and will continue adding more products as we grow the brand. For the upper body: a base layer, insulation and hardshell. The insulation and hardshell have the added convenience to function as a "3-in-1" jacket (the insulation layer zips into the hardshell). For the lower body: a base layer and insulated hardshell pant.

4. We are also eliminating the need to choose between regular pants and bib pants. With our convertible bib pant, simply remove or add the bib module whenever you want! (more info on this design aspect soon)

And now... drum roll please... here are the designs! 


Final Designs Boys


Final Designs Girls Age 8-14


Pups Final Designs

And finally, two high-performance, fun and functional accessories for 2018!

Final Designs Neck Gaiter & Performance Socks

Let us know what you think of the final designs in the comments section below. We look forward to your feedback.

We have enjoyed every minute of building this brand with input from so many families and would like to wish you all a happy new year!


Dallas Moore
Dallas Moore



What Does Direct-to-Consumer Really Mean?
What Does Direct-to-Consumer Really Mean?

by Marc Dietz July 10, 2018 0 Comments

Direct-to-Consumer and Consumer-Direct have become confusing terms in today's consumer brand and retail industry. In this post, we break it down and compare with our Wholesale-to-Consumer pricing model.

Read More

kids hiking in the forest
More Kids Outside™: Help Define How We’ll Give Back

by Marc Dietz June 20, 2018 0 Comments

With More Kids Outside, we will donate 1% of all sales to non-profit organizations that help get kids outside. Help us determine which organizations we will partner with first.

Read More

New Youth T-Shirts & What's Next With Co-Design
New Youth T-Shirts & What's Next With Co-Design

by Dallas Moore June 12, 2018 0 Comments

The winning designs revealed from the Youth T-Shirt Co-Design Project and a look at future Co-Design Projects for Spring and Summer products.

Read More

Stay Connected

We will only send emails about once a week including things like access to pre-orders, exclusive offers, product education, and tips for getting outside.