20% off sitewide  |  free shipping  |  free returns

Update on Color Designs and Our Timeline

Update on Color Designs and Our Timeline

by Marc Dietz December 01, 2017 0 Comments

Recap of Co-Design Stage 2

Thank you again to all the parents and kids that participated in Stage 2 of our last co-design process! We gathered a ton of great feedback on possible colors, color-blocking, and print patterns for SHRED DOG's first line. We have narrowed down most of the color-related input and are working through the cost details now. We will launch with as many different color options as we can, but for our first season, we will be prioritizing the options most preferred by the most families.

2 New SHRED DOG Print Patterns

More details to come on the other final colors, of course, but as a quick sneak peak, we want to share with you the first two print patterns SHRED DOG will launch with. Both are camo-inspired but also uniquely SHRED DOG.

The first pattern, what we call "Shred Tail," is the one that received the overwhelming majority of votes from parents and kids. As you see in the image, the pattern is based on a variant of our logo and the Shred Dog's tail. This pattern will be used on our hardshell jackets and pants.

SHRED DOG - Shred Tail Pattern

The second pattern we call "Dog Pile" and is obviously also inspired by our logo design. While we initially thought we'd just use the most popular option, Dog Pile was also so popular in the voting (and we love it too) that we just had to keep it. This print will be used on our neck gaiters along with one other design that you'll just have to wait and see! 

SHRED DOG - Dog Pile Pattern

Next Up on our Timeline

In addition to finalizing the exact number of colorways we'll be launching with, we are also now working feverishly to get our first samples/prototypes built to be delivered for wear-testing by the end of 2017. We'll refine based on our wear-testing, and plan on second prototypes being delivered by the end of January 2018. Other pre-production setup continues in anticipation of us placing the full production order in the spring for delivery next fall. We are also working on some other branded merchandise, the process to pre-order SHRED DOG gear in the spring, and more, so stay tuned! 




Marc Dietz
Marc Dietz

Author




Also in THE SHRED DOG BLOG

10 Cool Winter Gear Features Kids Need (Part 2)
10 Cool Winter Gear Features Kids Need (Part 2)

by Dallas Moore November 08, 2018 0 Comments

Part 2 of 2:  Here are 5 more kid-centric features in our line of gear for skiing, snowboarding, or just playing for hours in the snow. Which is your favorite?

Read More

10 COOL WINTER GEAR FEATURES KIDS NEED (PART 1)
10 COOL WINTER GEAR FEATURES KIDS NEED (PART 1)

by Dallas Moore October 13, 2018 0 Comments

We design our kids' outdoor gear specifically with kids in mind. Here are 5 of the kid-centric features in our upcoming winter products for skiing, snowboarding, or just playing for hours in the snow.

Read More

What Does Direct-to-Consumer Really Mean?
What Does Direct-to-Consumer Really Mean?

by Marc Dietz August 09, 2018 0 Comments

Direct-to-Consumer and Consumer-Direct have become confusing terms in today's consumer brand and retail industry. In this post, we break it down and compare with our Wholesale-to-Consumer pricing model.

Read More

Size Guides

SHRED DOG size guides are based on body size not garment measurements. Please note that all SHRED DOG products are designed to layer, therefore each product is cut and sized to accommodate the appropriate layers underneath it. 

In general, we have found that one size larger than the child's age is typically what most families choose to allow more room for growth. But to be sure, it is always best to measure.

Measuring Tips

To get the best fitting products please take a few minutes to measure your kid following these simple steps. For all measuring use a flexible tape.

  1. Chest - Measure horizontally across the fullest area of the chest
  2. Waist - Measure horizontally around the narrowest part of the waist, (which is about 2 inches above the belly button)
  3. Hip - With feet together measure around the fullest point of the hip,  keeping the tape measure horizontal 
  4. Inseam - Without shoes on, measure from front crotch straight down to the floor and reduce 1/2" 
  5. Height - Measure from floor straight up to the top of the head
  6. Sleeve Length - Measure from center back across shoulder point and down the arm to the wrist 

 

Girls Insulator and Outerwear Products

All Measurements are in inches.

 SIZE 4 5 6 S (8) M (10) L (12) XL (14)
CHEST 22 - 23 23 - 24 24 - 25.5 26 - 27.5 28 - 30 30.5 - 32.5 33 - 34.5
SLEEVE LENGTH
21
22
23 - 24
25 - 26
27 - 28
29 - 30
30 - 31
WAIST 21.5 22 22.5 - 23 23 - 24 24.5 - 26 26.5 - 28 28.5 - 29.5
HIP 22 23 23 - 24 24 - 27.5 28 - 29.5 30 - 31.5 32 - 33.5
INSEAM 17.5 - 18 18.5 - 19 20 - 22 22.5 - 24.5 27.5 - 28.5 29 - 30 30 - 31.5
HEIGHT RANGE 41 - 42 43 - 46 46.5 - 49.5 50 - 53.5 54 - 57.5 58 - 62 62.5 - 65

 

  Girls Seamless Baselayers

All Measurements are in inches.

 SIZE S (4 - 6) M (8 - 10) L (12 - 14)
CHEST 22 - 25.5 26 - 30 30.5 - 34.5
SLEEVE LENGTH
21 - 24
25 - 28
29 - 31
WAIST 21.5 - 23 23 - 26 26.5 - 29.5
HIP 22 - 24 24 - 29.5

30 - 33.5

INSEAM 17.5 - 22 22.5 - 28.5 29 - 31.5
HEIGHT RANGE 41 - 49.5 50 - 57.5 58 - 65

 

Boys Insulator and Outerwear Products

All Measurements are in inches.

SIZE 4 5 6 S (8) M (10) L (12) XL (14)
CHEST 22 - 23 23 - 24 24 - 25.5 25.5 - 27 27.5 - 29.5 30 - 32 32.5 - 34
SLEEVE LENGTH
21 22 23 - 24 25 - 26 27 - 28 29 - 30 30 - 31
WAIST 21.5 22 22.5 - 23 23.5 - 24.5 25 - 26.5 27 - 28.5 29 - 30
HIP 22 23 23 - 24 24 - 27.5 27.5 - 29 29.5 - 31 31.5 - 33
INSEAM 17.5 - 18 18.5 - 19 20 - 22 22.5 - 24.5 25.5 - 27 27.5 - 28.5 29 - 30
 HEIGHT RANGE 41 - 42 43 - 46 46.5 - 49.5 50 - 53.5 54 - 57.5 58 - 62 62.5 - 65

   

Boys Seamless Baselayers

All Measurements are in inches.

SIZE S M L
CHEST 22 - 25.5 25.5 - 29.5 30 - 34
SLEEVE LENGTH
21 - 24 25 - 28 29 - 31
WAIST 21.5 - 23 23.5 - 26.5 27 - 30
HIP 22 - 24 24 - 29 29.5 - 33
INSEAM 17.5 - 22 22.5 - 27 27.5 - 30
HEIGHT RANGE 41 - 49.5 50 - 57.5 58 - 65

 

Boys & Girls Socks

Sock Size S M L
 Average Age 4 - 7 years 5 - 10 years 10+ years
Shoe Size (US) 9 - 12 12 - 3 3 - 7

 

 

Stay Connected

We will only send emails about once a week including things like access to pre-orders, exclusive offers, product education, and tips for getting outside.