Co-Design Stage 2: Colors and Patterns

Co-Design Stage 2: Colors and Patterns

by Dallas Moore November 10, 2017 0 Comments

STAGE 1 CO-DESIGN COMPLETE

Thank you to everyone who helped during the first Co-Design project. You are helping us build a brand that will deliver 100% the performance and 50% the price of comparable brands. (click here to learn how we deliver Wholesale-To-Consumer pricing)

During the first Co-Design project, we worked together to refine the basic designs and established the ideal balance between performance and price that best suits the needs of your families. The most popular designs will be shown in the Stage 2 Co-Design project, which starts this weekend!


CO-DESIGN STAGE 2 - View the winning designs & vote for your favorite colors / patterns!

Now that we have refined the basic product designs and desired performance levels, it is time for the fun part... to fill them with colors and patterns.

The What: Vote for the colors and patterns your family wants for the Winter 2018 product line.

The When: November 10th - 13th. (We are aiming to have this project ready for you to start on Friday evening, but it may not be ready until Saturday morning) We had to keep this project short so we could maintain our product development timeline.

The How: Everyone that was registered on our website before November 10th will be sent an email containing a link to the project. If you are not on that list, it is not too late. Register at the bottom of the page to have the link sent to you.

WHY WE CO-DESIGN

In addition to kicking off the second stage of Co-Designing, I wanted to share just one example that shows why we believe so strongly in the Co-Design process. Our assumption was that kids and their parents would prefer a crew neck for their baselayers. To our surprise, the vast majority of families voted for a 1/4 zip neck configuration (around 70% for both the Boys and Girls). Well we listened, and that’s what we are going to make!

 

 

Stay tuned for more updates as we continue moving through the product development process. Thank you all for your input! 

 

 

 


 

 

 

 

 

 

 

 

 

 




Dallas Moore
Dallas Moore

Author




Also in THE SHRED DOG BLOG

New Home in Boulder, Colorado
New Home in Boulder, Colorado

by Marc Dietz May 17, 2018 0 Comments

In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to relocate SHRED DOG headquarters from San Francisco to Boulder, Colorado!

Read More

Kid Approved Products
Kid Approved Products

by Dallas Moore April 04, 2018 0 Comments

High performance materials can look good on paper, but you never really know how they will perform until you put them to the test in the conditions they are intended for. The following photo essay gives you a behind the scenes view into one of our product testing trips to Squaw Valley.

Read More

What Makes Good Waterproof / Breathable Youth Gear for Snow
What Makes Good Waterproof / Breathable Youth Gear for Snow

by Marc Dietz March 14, 2018 0 Comments

Waterproofness and breathability of kid's winter jackets, ski pants, and snowboard pants is often confusing. With this post, we hope to decipher some of the lingo, cut through the confusion, and help parents make informed purchase decisions.

Read More

get updates on shred dog

We will only send emails every couple weeks including product education, tips for getting outside, and keep you updated on our progress