PRE-ORDERS STARTING SOON: Enter email at bottom of page to get our best pricing!

Co-Design Stage 2: Colors and Patterns

Co-Design Stage 2: Colors and Patterns

by Dallas Moore November 10, 2017 0 Comments

STAGE 1 CO-DESIGN COMPLETE

Thank you to everyone who helped during the first Co-Design project. You are helping us build a brand that will deliver 100% the performance and 50% the price of comparable brands. (click here to learn how we deliver Wholesale-To-Consumer pricing)

During the first Co-Design project, we worked together to refine the basic designs and established the ideal balance between performance and price that best suits the needs of your families. The most popular designs will be shown in the Stage 2 Co-Design project, which starts this weekend!


CO-DESIGN STAGE 2 - View the winning designs & vote for your favorite colors / patterns!

Now that we have refined the basic product designs and desired performance levels, it is time for the fun part... to fill them with colors and patterns.

The What: Vote for the colors and patterns your family wants for the Winter 2018 product line.

The When: November 10th - 13th. (We are aiming to have this project ready for you to start on Friday evening, but it may not be ready until Saturday morning) We had to keep this project short so we could maintain our product development timeline.

The How: Everyone that was registered on our website before November 10th will be sent an email containing a link to the project. If you are not on that list, it is not too late. Register at the bottom of the page to have the link sent to you.

WHY WE CO-DESIGN

In addition to kicking off the second stage of Co-Designing, I wanted to share just one example that shows why we believe so strongly in the Co-Design process. Our assumption was that kids and their parents would prefer a crew neck for their baselayers. To our surprise, the vast majority of families voted for a 1/4 zip neck configuration (around 70% for both the Boys and Girls). Well we listened, and that’s what we are going to make!

 

 

Stay tuned for more updates as we continue moving through the product development process. Thank you all for your input! 

 

 

 


 

 

 

 

 

 

 

 

 

 




Dallas Moore
Dallas Moore

Author




Also in THE SHRED DOG BLOG

What Does Direct-to-Consumer Really Mean?
What Does Direct-to-Consumer Really Mean?

by Marc Dietz July 10, 2018 0 Comments

Direct-to-Consumer and Consumer-Direct have become confusing terms in today's consumer brand and retail industry. In this post, we break it down and compare with our Wholesale-to-Consumer pricing model.

Read More

kids hiking in the forest
More Kids Outside™: Help Define How We’ll Give Back

by Marc Dietz June 20, 2018 0 Comments

With More Kids Outside, we will donate 1% of all sales to non-profit organizations that help get kids outside. Help us determine which organizations we will partner with first.

Read More

New Youth T-Shirts & What's Next With Co-Design
New Youth T-Shirts & What's Next With Co-Design

by Dallas Moore June 12, 2018 0 Comments

The winning designs revealed from the Youth T-Shirt Co-Design Project and a look at future Co-Design Projects for Spring and Summer products.

Read More

Stay Connected

We will only send emails about once a week including things like access to pre-orders, exclusive offers, product education, and tips for getting outside.